Job Details

MARKETING SPECIALIST

Our company is seeking an individual that has knowledge and experience in Sales and Marketing.

To manage marketing functions, including collecting and analyzing marketing research and keeping track of and balance marketing budgets.  Our ideal candidate uses strong analytical skills to create detailed marketing reports and forecasts.   To succeed in this role, the individual should also have a problem-solving attitude and be able to manage a team.

Ultimately, the individual should be able to ensure our marketing management is accurate and effective.

The position requires excellent organizational skills, ability to prioritize, and detail-oriented individual.  Accuracy, reliability, and self –motivation are a must.   

At least three (3) years` experience in marketing and or related field.

Specific Responsibilities:

• Conduct market research to identify customer trends, competitor offerings and demographic data.
• Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
• Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
• Investigate the performance of a company`s marketing campaigns and strategies through evaluating key performance metrics.
• Create innovative marketing campaigns depending on robust data and present the recommendations to management.
• Establish and maintain relationships with new and existing clients through networking and prospecting.
• Create goals and objectives to approach customers through appropriate marketing channels.
• Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.

Marketing Specialist Skills and Qualifications:

• Bachelor's degree in marketing, business administration or related field
• Previous marketing and brand management experience
• Experience with increasing social media presence
• Exceptional writing, research and communication skills
• Demonstrable experience with marketing campaigns and web technologies, including social media
• Strong Analytical Skills
• Creativity and adaptability
• Proficiency with computers, especially MS Office, Google Analytics, social media 
• Organized; Understanding of Budgetary Principles; Strong Written and Oral Communication Skills.